Stronger messaging stronger results

See how we’ve helped scaling B2B, SaaS and digital service companies achieve clarity and growth.

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Past and recent projects

Clear positioning in a crowded market

How Dash doubled their MRR in 6 months and found message-market fit after partnering with Lion Words

Dash is a digital asset management app that helps growing brands manage their digital content — making it easy to search, share and collaborate under one roof. Living in the shadow of its enterprise sister brand, they needed to differentiate the product so customers could understand its unique value proposition.

Lion Words stepped in to help Dash get clarity on their messaging. We redefined their strategic narrative, tone of voice, and personality. Then we distilled complex product problems and use cases into a set of clear, concise key messages. And pulled this together in a go-to messaging playbook — so that everyone can confidently say what Dash is all about, and they could launch their new site.

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"Diane consolidated all the work we’ve been doing over the last year or two and got us to a place where everybody can now say what Dash is about. We now have consistency in our messaging. The product has a clear personality. And our dollar stretches further when hiring copywriters." — Martin Wilson, Founder @ Dash

Attracting right-fit customers

How NaNLABS has differentiated themselves from the competition

NaNLABS is a B2B software development agency that helps fast-growing startups scale their operations and make better software. They came to Lion Words for help clarifying their message and revamping their site. They were struggling to attract their ICP and wanted to generate more leads and differentiate themselves in a crowded market.

We supported them with messaging strategy so they could get aligned internally. We then helped them redefine their services and site map. And finally created high-impact, conversion copy for their new website launch.

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"The new copy does a good job on making things clearer, explaining our service offerings and how we’re different from other companies. I love the personality of the copy, and we’ve received great feedback from collaborators and partners." — Matias Alvarez, Co-Founder @ NaNLABS

"We weren't getting the conversions we saw in 2019. We hired Lion Words to come up with new angles and optimize our funnel to help increase the number of booked client calls for our sales team.  Diane took the time to understand our brand and target industry and created amazing copy which spoke to our audiences pain points. This helped increase the number of leads generated for our sales team by 70%!"
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Kris Trinity

Founder & CEO @ Aesthetics Marketing Institute


"Before working with Lion Words we were struggling to get our message across and our copy didn't hit the mark. But the approach and process were excellent. Diane brought so many ideas to the table, and the final copy was exactly what we were looking for. If you want someone who is thorough, professional and experienced, look no further!"

Jackson Smith

CEO & Founder @ Fantasy Wings


"We were struggling with getting clarity in our message, as well as communicating concisely and appropriately for different platforms. Diane is extremely able to get to the nitty gritty of what needs to be done and helped guide us through the process. Don't hesitate to work with Lion Words! Not cheap but oh so worth it!"

Sally Rasmussen

Marketing Director @ One Life

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What my clients are really saying

The real, raw and unfiltered

As much as we love to shout about the results Lion Words get for clients, sometimes it’s better to let them do the roaring. So we put together this client book.

Forget the cheesy-almost-fake-sounding testimonials you see everywhere. That’s not the Lion Words style.

These are the raw, unfiltered testimonials from my clients. Including their successes as well as their challenges and everything in between.

Ready to clarify your messaging and grow your B2B Brand?