First, I get to know you. We evaluate your entire business ecosystem in two thorough brand discovery sessions. Studying your customer journey, challenges and goals. Then we’ll perform voice of customer research (my not-so-secret weapon) to get inside your customers’ minds and uncover magnetic messages that resonate.
Next up I synthesise and look for opportunities. None of this "when they zig we zag" nonsense. I’ll create an informed message hierarchy based on priorities and patterns. Using insights into your customers’ awareness, pain points and desires, we develop a strategy to help you stand out from the crowd.
Let the games begin! Time to put the pieces of your puzzle together. We’ll create your brand messaging playbook. A single source of truth to help you articulate your value and attract your ideal customers. you’ll get a blueprint for brand & product messaging that hits home with your prospects and aligns with your goals.
It’s not over yet. Lastly, we can help you review and test your messaging. Validation helps us see where to optimize and refine to ensure you’re getting the biggest ROI. This is the part where I listen, learn and optimize the messaging.
Co-Founder @ New Work Media
Marketing @ CXL