Marketing Lead @ Dash
Having an awesome product isn’t enough anymore. The days of “build it and they’ll come” are long gone, and the success of your product now hinges on your messaging. With 700 competitors (give or take) fighting for your prospects’ attention — all offering similar features — It's the companies with the strongest message that come out on top.
Your prospect isn’t looking for an “innovative solution” — in fact, they’re glazing over all the buzzwords. That’s why our messaging approach is customer-led, helping you bridge the gap between what you think they wanna hear, and what they actually wanna hear. So you can tell a story that resonates and position your product as the ideal choice.
It’s hard to see the label when you’re stuck inside the jar. It’s the curse of being too close to your product. We help you simplify complex product messaging (and just get out of your damn head!) so you can explain your value clearly — and differentiate from competitors.
Which features and benefits are most important to our customers?
Which fears and hesitations do we need to overcome in our messaging?
How does our messaging stack up against the competition?
What opportunities are there for us to differentiate ourselves?
What messages should we avoid?
How can we talk about our product in a way our customers understand?
Which messages will help attract better-fit prospects and drive conversions?
How do we get our team aligned on a consistent and powerful story?
Head of Operations @ Slenky
You’ve already established clear product-market fit
You have a solid idea of who your target customers are
You want to be challenged, not mollycoddled, and can handle critical feedback
The Founder or CEO will be actively involved in the project (no exceptions)